You take the role of the Executive Director of a Social Enterprise in the education sector. In the first month your organization receives an initial funding of 100,000 Euros from an Educational Foundation that wants to provide primary and secondary education in Africa. Over a simulated period of 5 years you are challenged to develop commercial educational operations which will allow you to fund the setting up and running of these schools. Your mission is to lead the Social Enterprise to sustainable long-term growth. Should you succeed, the Educational Foundation will be encouraged to fund the setting up of a university.
Commercial Activities
Your first objective is to successfully market your Social Enterprise's services and products to local customers.
Social Activities
Your second objective is to re-invest the profits you make with your commercial operations into complimentary social activities.
Sustainable Growth
Once your Social Enterprise's commercial activities generate enough earnings in terms of Return on Funding you can invest your profits into complimentary social activities that contribute to the quality of education.